Are you trying to grow your business? Why not profit from using fun and games? Here is an effective promotional products strategy you can use to get more customers and clients while having some fun and without spending a whole lot of money.
Whether you have a retail store or a business with many locations, you can use promotional gifts to get the word out about it. Here’s the five-step process:
1) Set up booths or tables at community events or trade shows
An excellent way to get your promotional items in front of your targeted audience is to set up booths or tables at community events. Larger businesses can do the same at trade shows.
2) Arrange for a variety of suitable promotional products
Have a range of suitable branded items on hand. These should range from the obvious, such as pens, to t-shirts, bags, and other items that would be appealing to your audience… and that people would be likely to use!
However, be sure to include some branded gifts that will be useful to lots of different people, including water bottles, coffee mugs, travel mugs, USB memory sticks, and note pads. Calendars and diaries will also work well, especially towards the end of the year or early in the year.
You can also attach your logo to bottles of water or other consumables, such as mints. As people walk around the event, a bottle of water is always welcome, so it’ll be a popular item.
3) Set up a Prize Wheel (or Wheel of Fortune)
Next, prepare a prize wheel where each of the fields features one of your promotional gifts.
Maybe one field could feature a t-shirt, a couple of fields each could offer reusable branded water bottles or travel mugs, and so on. There should also be several fields that offer small items, such as pens or notepads. It’s important that everyone who plays will be a winner.
The wheel of fortune will get people involved and will make the gifts more desirable than if they were given out indiscriminately.
4) Create a gift basket
Finally, create a big gift basket featuring all the promotional gifts, plus a few gourmet treats, such as coffee, chocolate, and biscuits.
Have everyone fill in a form with their contact information, and raffle off the gift basket.
5) Hold the drawing
If the event is local, you can hold the drawing after the event is over and call the winner so they can pick up their prize.
If it’s a trade show or there are a lot of attendees who live farther away, you can hold the drawing towards the end of the event (post a sign with the time) and require the winner to be present so that they can pick up their prize right then and there.